listening to spotify on ur laptop when u dont have premium: heres some ads every now and then :)
listening to spotify on ur phone when u dont have premium: u wanted to listen to a SONG u fucking idiot? no, u can only shuffle the album its from–oh ho oh, u wanted to listen to the ALBUM only?? fool that u are, u wldnt know that u now have to listen to songs we picked by throwing darts at a list of that genre–oh and dont forget the 30sec-1 min ads u fucking shit face. u asshole. fuck u
I’ve seen five different authors take down, or prepare to take down, their posted works on Ao3 this week. At the same time, I’ve seen several people wishing there was more new content to read. I’ve also seen countless posts by authors begging for people to leave comments and kudos.
People tell me I am a big name fan in my chosen fandom. I don’t quite get that but for the purposes of this post, let’s roll with it. On my latest one shot, less than 18% of the people who read it bothered to hit the kudos button. Sure, okay, maybe that one sort of sucked. Let’s look at the one shot posted before that - less than 16% left kudos. Before that - 10%, and then 16%. I’m not even going to get into the comments. Let’s just say the numbers drop a lot. I’m just looking at one shots here so we don’t have to worry about multiple hits from multiple chapters, people reading previous chapters over, etc. And if I am a BNF, that means other people are getting significantly less kudos and comments.
Fandom is withering away because it feels like people don’t care about the works that are posted. Why should I go to the trouble of posting my stories if no one reads them, and of the people who do read them, less than a fifth like them? Even if you are not a huge fan of the story, if it kept your attention long enough for you to get to the bottom, go ahead and mash that kudos button. It’s a drop of encouragement in a big desert.
TL;DR: Passively devouring content is killing fandom.
Reblogging again
So much this
You know, kudos and comments are much beloved by all esp. yrs truly, but I have to say: I’ve been posting fic for 20 years, and I have never in my entire life had a story stay above a 1:9 kudos to hits ratio (or comments to hits, back when kudo wasn’t an option). Usually they don’t stay above 1:10, once they’ve been around for a few weeks.
I also have a working background in online marketing. In social media 1:10 is what you would call a solid engagement score, when people actually care about your product (as opposed to “liking” your Facebook page so they could join a contest or whatever). If BNFs are getting 1:5 - and I do sometimes see it - that is sky-high engagement. Take any celebrity; take Harry Styles, who has just under 30M followers and doesn’t tweet all that often. He regularly gets 3-400K likes, 1-200K retweets. I’ve seen him get up to just under 1M likes on a tweet. That’s a 1:30 engagement ratio, for Harry Styles, and though some of you guys enjoy my fics and have said so, I don’t think you have as lasting a relationship with my stories as Harry Styles’s fans do with him. XD;
Again, this is not to say we, as readers, should all go home and not bother to kudo or comment or engage with fic writers. That definitely is a recipe for discouraging what you want to see in future. But this is not the first post I’ve seen that suggests a 20% kudo ratio is the equivalent of yelling into the void, and I’m worried that we as writers are discouraging ourselves because our expectations are out of whack.
I think about this a lot, because it’s important to know what a realistic goal to expect from an audience is, even though I admit it definitely is kind of depressing when you look at the numbers. I was doing reading on what sort of money you can expect to make from a successful webcomic, and the general rule of thumb seems to be that if your merchandising is meshing well with your audience, about 1% will give you merch. I imagine ‘subscribe to patreon’ also falls in this general range.
Stuff that is ONLY available for dollars are obviously going to have a different way of measuring this, but when it comes to ‘If people can consume something without engaging back in any fashion (hitting a like button, buying something, leaving a comment)’ the vast majority will.
And as a creator that is frustrating but as a consumer it’s pretty easy to see how it happens. I have gotten steadily worse at even liking posts, much less leaving comments on ones I enjoy, since I started using tumblr. It’s very difficult to engage consistently. I always kudo on any fanfic I read and comment on the vast majority, but then again I don’t read a lot of fanfic, if you are someone who browses AO3 constantly/regularly for months or years, I could see how it’s easy to stop engaging. I don’t remember to like every YT video or tumblr fanart I see, much less comment on them.
When we are constantly consuming free content it’s hard to remember to engage with it or what that engagement means to the creators. And lol, honestly that sucks. Certainly as consumers we should be better about it. But also like, as a creator be kinder to yourself by setting a realistic bar of what you can achieve.
And IMO, if numbers matter to you (kudos, comments, etc) be honest about the fact that you CAN improve those things by marketing yourself better. The ‘I just produced my art and put it out there and got insanely popular because it was just so brilliant’ is less than a one a million chance. Lots of amazing content is overlooked every day because there is a lot of good content and a metric fuckton of mediocre to bad content. You can only SORT of judge the quality of your work based on the audience it generates, but if what you WANT is an audience there is way, way, WAY more you can be doing than simply producing whatever you immediately feel like. Marketing yourself is a skill and if you want the benefits of it you have to practice it.
I have a professional background in internet marketing as my day job and a moderate hobby business. My definition for “moderate” is “it pays for itself, keeps me in product, and occasionally buys groceries.”
In the day job, which is for an extremely large global company, there are entire teams of people whose entire purpose of employment is to ensure a 3% conversion rate. That’s it. That is for a Fortune 100 company: the success metric is for 3% of all visitors to a marketing web site to click the “send me more info” link.
My moderate business that pays for itself has a 0.94% conversion rate of views to orders. Less than 1%, and it’s still worth its time – and this is without me bothering to do any marketing beyond instagram and tumblr posts with new product.
I know it feels like no one is paying attention to you and you’re wasting your time if you don’t get everyone clicking kudos or commenting but I promise, I PROMISE, you are doing fantastically, amazingly well with your 10% rate. You probably aren’t going to go viral AND THAT’S FINE. You’re only hurting yourself if you’re expecting a greater return – don’t call yourself a failure, because you’re NOT. You’re just looking at it the wrong way. I promise, you’re lovely just the way you are.
Reblogging this bc it is a take on fan engagement at AO3 that I haven’t seen before, and as a writer I find it helpful to have this reality check. Also I wonder which came first: the overall low engagement rates in internet commerce, or the freaking shit-ton of unwanted spam and advertising we’re constantly bombarded with?
I think as writers our assumption (my assumption anyway) is that the portion of hits that don’t convert to kudos equals the portion of readers who looked at your fic, didn’t like it, and never finished it. But it would seem that is an overly pessimistic assumption.
I should know this, because I ‘like’ very sparingly here and reblog only less sparingly, and yet I read and enjoy a lot of posts I don’t like or reblog.
Some of you have never gotten all your books confiscated by your third grade teacher because you were reading them under your desk in math class and it shows
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#boUT ME
12 hours ago
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#the outfits are GOTH as they should b #umbrella academy
My all time favourite hc is that all men think Legolas as calm and cold as ice and snow, unmoved by mere mortal emotions and yet every single elf thinks Legolas loud and a complete emotional wreck who’s poker face is as bad as his love of dwarves and men and random emotional outbursts and he’s entirely too affectionate.
Legolas: *puts his hand on Gimli’s shoulder says something about stars and trees and then leaves*
Faramir: I’ll never understand that elf man. Does he even know human emotion?
Thranduil: My god he is all but throwing himself into that dwarves bed, my child is such a hussy.
one of my favorite lotr facts is that gondorians speak sindarin as a first language and yet when faramir was talking to frodo and sam about cirith ungol he was like “we don’t know what’s in there.” like faramir. cirith ungol is sindarin for “pass of the spider.” do the math
some of my favorite tags on this post
Don’t forget that Frodo also speaks Sindarin, which makes this even worse.
Faramir: Hey, don’t go up the Spider Stairs.
Frodo: Why? What’s up the Spider Stairs?
Faramir: We don’t know, Frodo. We just don’t know.
to be fair, you’d assume the name means “there’s a lot of spiders here,” not, “there is one spider the size of a draft horse here.” so you go up expecting to have to shoo a lot of skeeter eaters out of your tent, and instead you have to figure out how to rope and shoe godzillarantula.
Hmmm…
They do live in a world where godzillarantulas feature prominently in mythology and history (Ungoliant plunged the world into darkness, scared the crap out of Sauron’s old boss, etc) and existed within the last century in Mirkwood. Assuming they ever talk to anyone who’s been to Mirkwood. They… probably know they were giant spiders in Mirkwood pretty recently? It’s hard to figure out how much anyone in Middle-earth has been talking to anyone else when we didn’t actually see it.
On the other hand – what if it’s the giant evil spiders’ prominence in history/mythology that’s causing trouble? What if lots of evil/nasty things/places get called “spider” just to indicate how nasty and evil they are, rather than any association with literal spiders, and it’s just… overloaded? Maybe the bad part of town in Minas Tirith is the Spider District. Maybe every tavern trying to be edgy calls itself the Spiderweb.
Actually spider/Ungoliant references could be really appealing to Gondorians trying to be edgy. They’re dark and evil! Plunged the world into darkness! But they AREN’T involved in the war they’re actually fighting, they aren’t directly associated with Sauron at all, so getting too interested in them would be creepy without being potentially treasonous. Because no one’s ACTUALLY going to worship those dangerous but not epic spiders up in Mirkwood, and no one’s heard anything from any proper spawn of Ungoliant in ages and ages.
In fact, spider/Ungoliant references might be appealing to ORCS trying to express that something is nasty and creepy! Nobody likes Ungoliant.
Maybe Faramir’s been to fourteen different Spider Caves across Ithilien, and half of them he didn’t even see regular spiders in, they’re just dark and damp and may have had orcs at some point, or something, and at some point in history someone got spooked. So you know, it’s POSSIBLE Spider Pass has something to do with spiders? But really it just means people don’t like it.
(The problem with this theory is we never actually SAW anyone overusing spider references. But it’s plausible they would!)
“The average spider on Middle Earth is the size of a dinner plate” is a statistical error. The average spider on Middle Earth is smaller than a coin. Cirith Ungol (lit: Spiders Gorge), which contains a spider larger than a horse, is an outlier adn should not have been counted.
The government has now officially been shut down longer than all of US history … It’s been so long for folks that they’re suing the trump admin for forcing them to work without pay.
Absolutely disgusting how the rich knowingly hurt the poor, this doesn’t hurt any of the trump administration, they already have money, they already have their millions and billions.
Other government workers aren’t so fucking lucky.
I just need you all to know … the republicans at the start of the shutdown had a majority in the house, the senate, the supreme court, and are the fucking literal administration …
This is what they get done, they starve people, force them into homelessness, all for something that really isn’t fucking important at all.
They don’t care about the wall, it’s a message saying that they can and will destroy people if they don’t get their way… What’s that sound like to you?
the other shutdown that matches this current shutdown length was a fight between parties, what we’re seeing is a complete fucking disorganized mess.
and yet donald trump says this shit
donald you can’t fake a shutdown this long. this is full on saying “I think actively harming people and fighting with my own party is a win”
